The story of an amazing craft beer and the guy who sold everything to build it.

(And maybe we were paid in pints.)

Rich Bucetta, an advertising executive wanted to shift his career. He quit his job in advertising, got a job cleaning tanks at Brooklyn Brewery. When he learned the business, he sold his large collection of guitars and opened his first brewery in Astoria, Queens. The results were so successful, he was of course able to replenish his collection of guitars in spades….

“Jimi Hendrix lit his guitars on fire. Pete Towshend smashed his to pieces. We sold ours to start a brewery.”

– Rich Bucetta, Founder SINGLECUT BEERSMITHS