SimpliSafe dispels common myths on home security.

Despite the fact that home alarms deliver an incredible amount of safety for your home and your family, research shows that people come up with a lot of excuses. In this fun, charming, and extremely effective campaign for the brand, we use simple facts to tell stories of why people needed alarms. The results were funny, convincing, and effective. increasing sales beyond expectations.


A home is burglarized every 13 seconds in America. Dog or no dog.