A brand identity for one of NYC’s leading editorial companies.

The new brand identity of Hooligan reflects its roots as a premier creative editorial company.
The new brand is taking the core of what they do and infusing that into the brand itself. “When you think about every step that goes into a commercial – from the idea to the brief to the strategy and into production – when it’s all said and done, you bring it to the editor, and it is up to them to find the magic